I was reading Marketing Sherpa this morning and came across this interesting case study about how a simple change to your newsletter can make all the difference.
This is a great reason to start doing that email testing that you have been putting off because the results can be amazing. Every email that goes out without a split is a missed opportunity to gain insight into your recipients behavior.
This is a great reason to start doing that email testing that you have been putting off because the results can be amazing. Every email that goes out without a split is a missed opportunity to gain insight into your recipients behavior.
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3 comments:
So, what was the small change?
Its in the clip...it was a simple button change. But you need to click through to the article to get the details...
I am in the mid of improving my CTR for the affiliate links in my newsletter. I might try this myself ;)
By the way, did you tried it for your own campaign? And if yes, how was the result?
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