A recent article in Marketing Sherpa points out a study done by Pivotal Voracity that concludes 53% of all email subject lines are broken and what you can do to help ensure that yours are not included in that number.
I come across this alot when I people ask me why wierd characters end up in thier subject lines. The quick and easy way to ensure that your subject lines are viewed correctly is to paste them into notepad first and then re-copy and paste it into your email program. This will remove any non-ASCII formatting. If you require special characters then you will need to brush up on encoding them correctly.
This article is a must read for any serious marketer - and even more so for the SMB out there conducting thier own email marketing. You dont want to get flagged as spam...
And while your at subject line testing here is a cool little tool by Email Labs that will help save you alot of time. It will help you see how your from name, from email, and subject line will appear in all of the major ESP's.
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