Constant Contact just released a survey component to their email marketing product, a great addition...except that its late in the game to be joining the email survey crowd.
The problem is not with the idea, but instead with Outlook 2007 and the future of email rendering. Since form elements in emails rendered in O'07 do not render, you are forced to view blank form elements in the email itself and required to view the email as a web page in order to interact with it. Email rendering rules are getting tighter...not lighter.
Don't misunderstand me on this... I am a huge evangelist when it comes to the importance of surveying and obtaining qualitative data, it is infinitely important when conducting analysis. My point is that its just as possible to integrate with a dedicated survey vendor who specializes in conducting surveys like Survey Gizmo or Zoomerang. It may be a better use of your money...especially with the current email rendering trends.
As a marketer I loved having surveys in emails and hope to have them back someday. But without my crystal ball I wouldn't likely select my ESP based on that.
Nice feature set...but a little too late.
As a marketer I loved having surveys in emails and hope to have them back someday. But without my crystal ball I wouldn't likely select my ESP based on that.
Nice feature set...but a little too late.
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