Putting Email Design in the Hands of the Subscriber

I was doing my regular surfing of my favorite website today and came across another cool article that I wanted to share...

clipped from customer-driven-marketing.blogspot.com Why not let your customers pick an email template and color theme from a set of available themes when they register/optin to your marketing campaign? It could be something similar to how blogger lets you choose a template and color theme for your blog. Your mailer program could then leverage this to send out visually personalized email.

I am a fan of the Customer Driven Marketing blog and it never fails that I run across some interesting ideas every time I visit. This little musing got me thinking about how we always fret over the look and feel over our email templates...and what if we just turned it over to the subscriber? And make it a part of their preference center so they can change whenever they want? Its food for thought.