In an earlier post I commented on a cool Google Analytics widget that allowed for key web metrics to be displayed as a widget on the users desktop by the Yahoo! Widgets desktop application.
And then I ran across a neat email campaign monitoring widget for ExactTarget created by Doug Karr. In full disclosure I used to work for ExactTarget and my company is an agency client and preferred partner, so I may be biased...but I think this is a great tool!
Basically you enter a "job id" (a unique id applied to an email send) and then it updates that campaign every 15 minutes so you get near real time reporting on campaign activity. Pretty slick.
Also, There is another "Advanced Tracking" widget, but as of right now I could not get it to install properly on my computer. I do look forward to using it once they get it figured out! Once it is I will post it here.
So if your an ExactTarget client and find yourself obsessively logging in to see how your email marketing campaign in doing...this little tool may be the answer!
Friday, June 29, 2007
ExactTarget Campaign Monitoring Widget
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4 comments:
Thanks, Luke! There's another one up there as well that allows you to track multiple jobs.
You can also skin it yourself, just 'unzip' the widget file and you can make your own background image. I built one for Home Depot.
Bill at http://2sentencesorless.com was the guy who wrote the first 'beta' widget, I just dressed it up and added more info.
Thanks for stopping by Doug!
I will definitely jump in and skin one for my agency...very very cool!
I look forward to trying the advanced tracking tool very soon!
Wow! That is awesome! I wish we used ExactTarget! :(
If your ever in the market to make the switch...just let me know! ;)
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