List Rental...the Right Way

I came across an awesome article the other day and definitely wanted to share it with you. Kelly Rusk at Card Communications has hit the "mail" on the head (okay, bad pun!) with 5 easy tips to do it right. I clipped my favorite below...but you have to check out the full article here!

clipped from www.cardcommunications.com Make the most of your rental, ask for an opt-in - Make the primary call-to-action a request to subscribe. You could try to sell a product, and that may bring in X amount of dollars, but if you convert the rented names to join your own house list, you can sell to them time and time again.