del.ic.io.us links for 2007.06.27

• Marketing Sherpa: How to Quadruple Lead Generation Response With Job Title Segmentation and Targeted Messages
  
  See how one financial tech company developed two separate integrated campaigns -- one that targeted by company size and one that segmented by job function. They're ecstatic that segmentation has quadrupled response rates and boosted conversions 24%. Includes test results and creative samples.


• A List Apart: Human-to-Human Design
  
  Help your audience fall in love with you by moving beyond human-to-computer interfaces and embracing human-to-human design.

And the funny one. This made me laugh out loud!

• SEOmoz: We Add Words to AdWords... Google Subtracts them.
  
  Rand asked me for some help with AdWords content. But I really don't know how to grab someone's attention in two lines. That is, without being really crass. So it got a little PG-13 in our apartment this afternoon, what with the liberal use of words like "Viagra" and "Yo Mama" jokes