The B2B Pricing Mystery

There is a great post on Grokdotcom today about the reluctance of B2B companies to list pricing on their website. If you are competing on quality over price...maybe you shouldn't be afraid to say so.

While posting price might not be a good idea or make sense for all companies, it is worth thinking about and reconsidering. Go read the full article and see if it makes sense!

clipped from www.grokdotcom.com It’s usually companies that aren't competing on price who want to keep price a secret. If a company doesn’t compete on price, they're probably competing on quality; customer service or other factors. But why avoid the question? Tell the visitor what your price is and even explain that it’s higher than the competitors–just explain WHY it’s higher. If you don’t compete on price and your visitor is shopping on price, then that visitor isn't your customer. Give him what he came searching for and sell him on your unique value. If that doesn't work, don't shy away from sending him elsewhere. That level of confidence is contagious, and often results in higher conversion, anyway.