Mr. Marketing - Add him to your calendar

Sometimes its the simplest of posts that inspire me to write. This post from Duct Tape Marketing is a great example...

"Many small business owners could benefit from using a marketing calendar as their primary marketing planning tool. The idea is to keep doing something related to marketing, according to plan, month in and month out."

This is simple but extremely important advice - particularly for small businesses who have little to no marketing department. A common mistake made by small businesses is to overcompensate for a lack of marketing strategy by throwing money at something new and seeing if if it sticks. Instead - put that money into a long term approach and make marketing an investment. Start building sound marketing strategies now (no matter how small). You will have a much better chance for success than chasing the next big thing.

It is important to have regularly scheduled meetings with Mr. Marketing - he is an important client that can bring in alot of revenue for your company...add him to your calendar!