Imagine if you knew when a major competitor came to your site and what pages they were spending all of their time on? Wouldn't it be great if you could catch the bastards spying on you?
I read a great post from the WebAnalytics.be blog that did a simple walk-through on how to do some pretty cool competitive analysis using Google Analytics.
This is a great idea if you are worried that you might have competition lurking in the weeds. Once you know a competitor (or multiple competitors) are eyeballing a particular product - you can begin asking yourself why. You may find that you can turn the insight into a competitive advantage...
Who doesnt like catching the competition with their pants down?
Wednesday, April 18, 2007
Catching your competition with their pants down
This blog removes the default "nofollow" tag - so your backlink is accessible to Google. It's my way of saying "Thank You" for your participation.
Subscribe to:
Post Comments (Atom)
RSS Feeds
Spread the word!
1 comments:
Hi Luke and thanks for the link!
Competitive analysis can be fun, especially between large companies, since they're easily spotted in the network location listing ;)
Cheers,
Julien
Post a Comment