Google Analytics gets a facelift

Here it is...

If you logged into your Google account recently you saw a notice about Google Analytics undergoing a face lift. So I was pleasantly suprised when I logged into my account today and saw that my account had been migrated already and I was able to take it out for an initial test drive!

I have to say that I really love the new interface. Its much more intuitive and even simpler to use and understand than before...which was hard to do since it was already a pretty sleek and easy to use interface.

Here are the main improvements:

• Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
• Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
• Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
• Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.
  

I have to say that I really think the interface is a huge improvement in helping you find the information that is most important to you. Where you usually had to dig through to find the data - you are now able to get to it more quickly, save it, and share it.

So far I am very impressed. What do you think?