Monday, March 26, 2007

What is Skatterbox?

Skatterbox is a simple combination of two ideas. The first being a sandbox which developers typically use for testing their applications. This blog acts in much the same way for me - as a testing ground for all my ideas with the community as my sounding board.

The second is that I have a ton of these ideas that need organized. They are "scattered" and I need a place to store them. I love everything about marketing technology and I cast a wide net as far as my interests go. The goal of this blog is not to replace any of the best blogs for a particular industry but to help marketers connect the dots between all of them and become better overall marketers.

So I swapped out the "c" for a "k" (scatterbox is already owned - go figure...) and bought the domain name. And "viola" Skatterbox is born.

My hope for Skatterbox is that is becomes a resource for the little guy to go to go and compete against the big guy. You don't need a huge marketing department to find success for your business - you just need a little knowledge of what tools are available to you and how to use them. I hope this blog becomes a place for like-minded marketers to share their experiences, insight, and ideas so that we can all become the most successful marketers possible.

I look forward to meeting you along the way!

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